Juventus will sell unllv to a group of Chinese investors.
The Italian champions will sell its TV rights to the group of seven investors who have already bought two other TV rights.
It is not clear who the group is but Unllv owns the rights to Serie A, La Liga and the Champions League.
The consortium is led by Beijing-based Media Group Group, which bought unlv for €4.6 billion in July 2014.
Unlvl will buy back the unlv rights from Media Group for €2.5 billion.
It will also pay €3.5 million to unlv and take a 20% stake in the brand.